Instagram is one of the most widely used online photo-sharing application and social media platforms, and therefore an excellent marketing channel. That’s why even a casual glance at its accounts will reveal lots of big brands.
Its unique photo-sharing platform offers brands one-of-a-kind opportunities to gain visibility and engage in dialogue with their follower. It’s highly likely you’re already doing your best to market your business through Instagram.
Here are nine of the easiest (and most effective) ways to increase your sales on Instagram and optimize your content.
1. Create Attention-Grabbing Image
Instagram is a visual platform. So first and foremost, you should only post high-quality images. Ideally, your images should be creative, evocative, eye-catching, and appropriately highlight the products you wish to promote. Once your customers land on your profile, they may be able to recognize your brand immediately.
- Find a creative angle for a photo to showcase your product in an interesting way.
- Use the right size.
- Use photos that tell a story.
- Select colors that reflect your brand personality.
Focus on Lighting because lighting also tells a story about your product.
- Choose a Filter because filters may be necessary to achieve a coherent look for your brand.
While original images are always best, sometimes stock images can help add some variety to your account. There are many different royalty-free image websites where you can source amazing high-quality photos. Better yet, web tools like Canva and Promorepublic allow you to create custom images to promote discounts, giveaways or contests.
2. Invest in Instagram ads
Advertising on Instagram can help you reach a new and targeted audience. It’s a worthwhile investment, especially if your brand or business is fairly new. You can plan out your Instagram ads in such a way that you reach the customers who are most likely to be interested in your products. On Instagram, ads look pretty much like any other normal post.
Instagram, on the other hand, keeps it simple. You get access to many of the same benefits, without all of the complexity to fire up a single campaign.
For a long time, the issue with Instagram marketing was that you couldn’t put clickable links in your post, therefore brands had to direct their fans to the link in their bio instead – and continuously update that link. But now, you can include links to your website in Instagram posts – if you advertise.
3. Add Relevant Hashtags
Hashtags make your photos discoverable. When you post an image, you have the option of adding a description. Whenever possible, use the description to encourage comments. Also, use current popular trending and relevant hashtags in your descriptions — they help users discover your images. It’s best to stick with three to five hashtags at a time.
4. Run Contests
Contests are probably the best way to increase sales on Instagram. At the very least, they can help build your followers, brand recognition, interaction, and engagement.
There are three main types of contests:
- “Like to win” (They just have to like your photo)
- “Email gated” (Send in your email to win)
- Hashtag UGC (Submit a photo with a hashtag)
One cool contest example is here.
If you’re struggling with content ideas, you can find competitors’ previous contests using Iconosquare.
5. Make friends with influencers
Influencers are Instagram personalities who already have an established their audience. Their followers look to them for purchase recommendations and advice, so it should come as no surprise that increasingly brands are turning to influencers to promote their products.
As a visual platform, Instagram offers the perfect route to engage your target audience using the help of influencers. A good Instagram influencer marketing strategy can help you get high traffic and more engagement, which ultimately brings higher returns/conversions. To increase the number of sales generated by influencer content, provide influencers with a promo link.
For example, claudiaalende promotes their products on Instagram. As you can see in the screenshot below, micro-influencer claudiaalende has provided a unique promo link for their products. By following the link, followers can get information about products.
Instagram influencer marketing is also a great way to boost your search engine ranking because it literally gets more people talking about your brand.
6. Show your products in action
Although high-quality images of your products may grab people’s attention, they may not always be enough to drive sales alone.
For your Instagram content to have a real impact, showcase the experience of actually using your products. Tell a story through your Instagram content using photos and videos that show your products in action.
For example, if you’re selling clothes, you can show people wearing the clothes in different contexts. Include a caption that describes the experience of wearing the clothes or evokes the texture of the fabric.
Put your products in motion by showing people the ways people love and enjoy them, and helping them understand how they too can use and take joy in them.
Among all social media platforms, Instagram still generates the highest user engagement for brands. It is fertile for building deep relationships with your customers and generating sales.